podcasting 101

Dan

Every good Radio DJ knows that talking behind a microphone is a two way street.  There’s the part where we speak to our audience and then the part where they talk to us.

What do you do when you get an email or tweet from a listener? Do you acknowledge it or stick it in the “later” basket?

If you aren’t connecting with your listeners when they’re trying to connect with you then you’re missing out on a great opportunity to strengthen the loyalty of your audience and your brand

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Dan

As a Radio DJ, once a week I sit down with my Program Director for 1 hour or so (she’s on the right :)). Together we listen to a recording of one of my shows. This is called “airchecking”.

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Dan

1. You’re seriously considering getting a Heil PR-40 microphone grafted directly into your neck as a “radical new form of cosmetic surgery”.

2. At the end of a conversation with your partner you say “and coming up in next weeks episode -” before stopping abruptly and realizing you weren’t actually podcasting.

3. You become an accidental alcoholic, sculling several bottles of whiskey a day in the hope that you’ll get that rich, deep golden radio voice.

4. When you stare at clouds you try and pick out the microphone shaped ones.

5. You’re totally cool with offering up your first born so you can have an actual phone conversation with someone who works at ITunes.

6. Your microphone has developed a strange smell that only comes from hours of catching spittle and putrid smelling throat juice.

7. You’re sizing up anyone who shows the slightest interest in your podcast as a co-host. This does not exclude animals.

8. You have a computer desk in front of your toilet so you can check your Feedburner stats at least three times a day.

9. When you’re having a boring conversation with strangers, you tune out and start making edit points in your head.

10. You’ve cut out a printed image of your artwork and super glued it to your computer screen. That way when you open up ITunes you artwork is guaranteed to be always there.