Articles

3 Reasons Why A Podcast Is Like Having Your Own Radio Station… But Better!

Dan

1. Owning and running a podcast is a lot cheaper

Radio stations all over the world have forked out millions of dollars for one license that will allow them to broadcast to a certain area. Even then after they’ve paid the big bucks they have pretty severe limitations about broadcasting outside of their transmission zone.

Whereas making a podcasting is the exact opposite. It’s pretty much free to do (outside of basic equipment set up costs) and you can broadcast to the world! There are currently over 160 million registered ITunes accounts. 160 million! That number is 6 or 7 times the amount of people in some of the biggest cities on the planet. Whoa that is one heck of a potential listening audience! [click to continue…]

Are You Listening To Your Listeners?

Dan

Every good Radio DJ knows that talking behind a microphone is a two way street.  There’s the part where we speak to our audience and then the part where they talk to us.

What do you do when you get an email or tweet from a listener? Do you acknowledge it or stick it in the “later” basket?

If you aren’t connecting with your listeners when they’re trying to connect with you then you’re missing out on a great opportunity to strengthen the loyalty of your audience and your brand

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