Why Your ITunes Podcast Artwork Should Look Like Brad Pitt

Having good quality artwork for your podcast in ITunes is crucial. How do I know? Because I don’t have some myself. Well that’s not true – I did have, but after changing my RSS feed details I lost it.

I’m still trying to get someone at ITunes who knows what they’re doing to fix it for me, but I’m not holding my breath.

So today I want to tell you how having good artwork can make a huge difference to the amount of traffic your podcast gets.

So first things first, if you don’t submit your own artwork to ITunes then they’ll give you some (and no, this is not a good thing). The generic ITunes artwork is pretty grim and boring. If you haven’t already cast your eyes upon this captivating, visually stimulating image then lucky for you I’ve got a copy of my generic Itunes image to the right. Beautiful huh?

As you can see this awful, grey, boring and bland bit of artwork does everything NOT to promote your podcast. Believe me if you are stuck with this image then your traffic will be impacted, so make sure your submit your own artwork.

The whole idea of having good artwork is to stand out from the crowd, to add professionalism to your podcast and to get more people clicking through.To put it simply, having a good-looking podcast is just as important as having a good sounding podcast.

Your artwork is the first point of contact new traffic will have with you. So does it say professional? Or amateur? Good? Or bad podcast? It sounds a little far fetched but everyday, listening decisions are made on artwork alone.

“Having a good-looking podcast is just as important as having a good sounding podcast…”

So without further delay here’s my quick tips to getting the best artwork for your podcast:

1. Make sure your artwork gives a good impression of what your show is about

2. Always have original artwork. Don’t use material you don’t own (it might not be approved)

3. Where possible, make your podcast artwork consistent with your blog logo

4. Use lot’s of bright colours to help your artwork stand out from the crowd

5. Use an image of a person or caricature in your artwork to make it more personal and attention grabbing

6. Make sure your artwork doesn’t contain any lewd or rude images (ITunes won’t approve it)

7. Make sure the dimensions of artwork match the ITunes specifications (some podcasters recommend a 300×300 pixel image)

Now there’s a heap of places where you can pay a fortune to get some artwork designed, but I’m going to give you one of my favorite websites where it costs just $5 to get a basic art design.

It’s called Fiverr. Jump on and search the site for ‘logo design’ and you’re sure to find someone who can do a good job designing you some basic artwork for next to nothing (just make sure you give them the right specs).

From there, drop it into your RSS feed and (fingers crossed) ITunes will show your new, eye catching artwork to the world, and the traffic will come rolling in!

 

{ 2 comments… read them below or add one }

Eli B. March 17, 2011 at 2:57 pm

Itunes recommends 600×600 but usually uses 300×300. Might as well go 600×600 and then you can reduce it to any number of sizes on different podcast aggregators to sign up with. Check us out on Interrupted Transmission: http://www.interrupteddtransmission.com

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Daniel J. Lewis October 12, 2011 at 6:30 pm

Actually, I recommend designing at an even higher resolution—1,200 x 1,200. This makes it very flexible for future projects, as well as makes it easier to make a 1080p image, if you every start doing HD video.

While you can get cheap podcast cover art from places like Fiverr, it is cheap and may not end up working well in iTunes.

Disclaimer: I design custom podcast artwork for a variety of podcasts.

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