I recently got an email from my radio station content director that encouraged me to think more about the way I create content for my listeners.
As I radio DJ I prepare 6 original 2 minute pieces of content each day for my three-hour radio show. And when it comes to producing this amount of fresh, original content it’s not always easy. As you’d know, original thinking becomes tougher when deadlines are looming and there’s no deadline like “I’m on air in 2 minutes….aghhhhh!”