DanI don’t often use scripts when I’m on air as a Radio DJ, but I know a lot of DJ’s that do. As you probably know, the goal of any Radio DJ or podcaster is to connect with their audience and the main way to do this is by engaging with them in a conversational and relaxed tone.
Dan1. It’s too hard.
I don’t know about you but I find it far easier to ‘speak’ something, than to write it. And at a guess I’d say most people agree. If it were the other way round we’d spend all day communicating with each other through Word docs.
But I DO get the technical concerns about podcasting and agree … to a point. [click to continue…]
Dan1. Owning and running a podcast is a lot cheaper
Radio stations all over the world have forked out millions of dollars for one license that will allow them to broadcast to a certain area. Even then after they’ve paid the big bucks they have pretty severe limitations about broadcasting outside of their transmission zone.
Whereas making a podcasting is the exact opposite. It’s pretty much free to do (outside of basic equipment set up costs) and you can broadcast to the world! There are currently over 160 million registered ITunes accounts. 160 million! That number is 6 or 7 times the amount of people in some of the biggest cities on the planet. Whoa that is one heck of a potential listening audience! [click to continue…]
DanEvery good Radio DJ knows that talking behind a microphone is a two way street. There’s the part where we speak to our audience and then the part where they talk to us.
What do you do when you get an email or tweet from a listener? Do you acknowledge it or stick it in the “later” basket?
If you aren’t connecting with your listeners when they’re trying to connect with you then you’re missing out on a great opportunity to strengthen the loyalty of your audience and your brand
DanAs a Radio DJ, once a week I sit down with my Program Director for 1 hour or so (she’s on the right :)). Together we listen to a recording of one of my shows. This is called “airchecking”.
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